So You Want People to Pay More... Because They Are Drinking Less?

Go figure. The ink is barely dry on UniBev's acquisition of Anheuser-Busch and now they want to raise prices... because demand has gone down? Okay, I am not an economist, and maybe not particularly astute financially, but that just sounds wrong to me.

On the other hand, maybe this will be a good thing for the Craft Brewers. If the macros start to cost the same as the Craft Beer, it makes them more accessible. And without price as a discussion point, now we get to what really matters, which is taste and quality. If you have your choice between paying $8 for a six pack of Budweiser or a 6-pack of Sierra Nevada Pale Ale, which will most people with taste choose? And if this affects bars as well, maybe more will be willing to carry Craft Beer, furthering the cause for us all.